Language is full of tiny jewels, and egotism is one of these words that are seldom used, and yet describe a phenomenon which is rooted all around us. Egotism isn't egoism, it isn't selfishness either, it's beyond... The Free Dictionary defines egotism as:
1.an inflated sense of self-importance or superiority; self-centredness
2.excessive reference to oneself
So there's a hint of absolutism... being above all else, with the deep conviction that self-perspective must conquer, for the benefit of all of course... this generally leads to disaster.
Effy... efficiency that is... makes no difference. Even worse, "efficiency" is a concept that personified, would require a deep sense of egotism to exist. So Effy does not take prisoners; you're either with or against her, efficient or inefficient...
And when you're against, beware, because she WILL come after you...
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